Serving the Commuter
Driving is a personal experience. Traffic information should be, too. The TrafficCarma® mobile app is personalized for your daily commute and the roads you drive the most.
TrafficCarma also powers dynamic, highly customizable web and mobile traffic map products for your own websites and mobile apps. And TrafficCarma Mobility Trends provides insights and roadway analytics for your commuter and traveler market research needs.
Commuter-oriented traffic information
The daily commuter needs advice on their known route choices, not turn-by-turn navigation. TrafficCarma offers media a personalized presence for these commuter decisions and supplements on-air reports to reach the virtual rush-hour communities on expressways.
Enhance your commuter savvy
TrafficCarma is the first mobile app focused on the 120 million U.S. daily commuters and their journeys to and from work, train station, airport, sporting events and other destinations.
For commuters, verified crowdsourced content is combined with road speed data, public agency reports, camera imaging and other metrics. Users receive information relevant to their commute, destination and other personal routes.
The design of TrafficCarma minimizes driver distraction. Commuter contributions, in combination with the media partners, will build a TrafficCarma community.
Crowdsourcing integrated with advanced data
TrafficCarma is the only traffic app with 100% verified user-generated traffic tips, with analysis and confirmation at Iteris traffic operations centers across the country.
- Share your commuter data and get the benefit of other commute data;
- Turn the "radio tipster" into a "Carma contributor";
- User-generated content supported by Iteris road condition data; and
- Additional curation through Iteris operations centers.
Partner With Us
Syndication Business Model
For broadcasters, TrafficCarma upgrades the time-honored “traffic tipster” to the mobile environment, integrated with the optional TrafficCaster interface for on-air use. Radio can add TrafficCarma voice clips to reports, Television can overlay contributed video onto on-air graphics similar to the way their newscasts employ viewer-generated weather shots. Media partners also receive tools to enhance social media connections to their audience.
- Grow audience participation through on-air promo support
- Partners split TrafficCarma digital ad inventory
- Minimal start-up and maintenance fees
- Market exclusive within media vertical
TrafficCarma Mobility Trends
TrafficCarma Mobility Trends provides insights and a daily update of changes in traffic volume and congestion across major U.S. markets.
- Access market and county-level data
- Analyze daily changes in traffic volume
- Insights to track daily trip and commute fluctuations
Available TrafficCarma Apps
