Iteris Delivers Initial Production Units of Traffic Industry's First Vehicle Detection Hybrid Sensor

- Vantage Vector Enables Multiple Traffic Detection Functions by Combining

Video and Radar Technologies ?

SANTA ANA, Calif. ? April 9, 2012? Iteris,Inc. (NYSE Amex: ITI), the leader in traffic management solutions, shipped itsfirst orders of Vantage Vector™, the new flagship sensor of the Vantage®vehicle detection family. Vantage Vector is the industry?s first vehicledetection sensor that combines video and radar technologies to provide abroader range of detection functions. Building on the proven benefits ofvideo-based vehicle detection, Vector?s extended detection range enablesimportant advances in intersection safety and data collection.

?We consistentlypush ourselves to meet the challenges of the evolving intelligent trafficmanagement market,? said Abbas Mohaddes, president and CEO of Iteris. ?VantageVector is an amazing new product that provides the proven benefits of ourexisting video detection technology, integrated with radar detection to provideseveral new benefits to the end user.These benefits include individual vehicle speed information which enablesintersection collision avoidance, richer traffic flow data, and expandeddetection range and accuracy. We expectVector to be a very powerful and cost effective solution for many specialapplications and adaptive traffic control systems.?

Vector builds on Iteris? core Vantage videodetection technology. Vantage systems aremulti-functional, flexible, and reliable. They have been deployed by hundredsof agencies in North America, Asia, Latin America, Europe, and the Middle East. The product is currently sold through a networkof over 20 independent dealers in North America, Asia, Europe, and SouthAmerica, and directly in California, Texas, and Florida.

About Iteris, Inc.

Iteris, Inc. is the market leader in providing Traffic InformationManagement Solutions to the Intelligent Traffic Management Industry. Our decades of expertise in trafficmanagement, along with superior services and patented products help: detect,measure, and manage traffic and vehicular performance; minimize trafficcongestion and inform and empower our clients with solutions to better managetheir transportation networks. The firmis headquartered in Santa Ana, Californiawith offices nationwide and in the Middle East. Investors are encouraged to contact us at1-888-329-4483 or at www.iteris.com.

Safe HarborStatement under the Private Securities Litigation Reform Act of 1995

This release maycontain forward-looking statements, which speak only as of the date hereof andare based upon our current expectations and the information available to us atthis time. Words such as"believes," "anticipates," "expects,""intends," "plans," "seeks,""estimates," "may," "will," ?can,? and variationsof these words or similar expressions are intended to identify forward-lookingstatements. These statements include, but are not limited to, statements aboutthe success and expected benefits of Vantage Vector and our future prospects.

Important factors thatmay cause such a difference include, but are not limited to the marketacceptance of our technologies, including Vantage Vector, and the solutionsthat incorporate our technologies; the timing and successful completion ofcustomer qualification of our products and the risks of non-qualification;market acceptance of our Vantage Vector system; our ability to specify,develop, complete, introduce, market, and transition our products andtechnologies to volume production in a timely manner; the potential unforeseenimpact of product offerings from competitors and other competitive pressures;and the general economic and political conditions and specific conditions inthe markets we address. Further information on Iteris, Inc., includingadditional risk factors that may affect our forward looking statements, iscontained in our Annual Report on Form 10-K, our Quarterly Reports on Form10-Q, our Current Reports on Form 8-K, and our other SEC filings that areavailable through the SEC's website (www.sec.gov).