Iteris Delivers 100,000th Vantage Camera for Vehicle Detection

? Continued Demand for Traffic Management Solutions Drives Sales of

Industry-Leading System ?

SANTA ANA, Calif. ? April 18, 2012? Iteris, Inc., the leader in providing intelligent traffic management information solutions, has delivered a milestone 100,000th Vantage® vehicle detection camera to the traffic management industry. Vantage cameras and processors are used in combination with sophisticated video image processing algorithms as complete vehicle detection systems that offer unmatched functionality throughout a broad range of traffic management applications.

?We would like to thank our customers, associates, and distribution partners for helping us achieve this major milestone,? said Abbas Mohaddes, president and CEO of Iteris. ?This accomplishment is a testament to the strength of our team who has consistently produced superior products hallmarked by our customers as ?easy-to-use.? Our commitment to excellence continues to support Iteris? market leadership in product capability and customer service.?

The Vantage sensor system can capture and analyze video images through sophisticated algorithms, providing traffic engineers accurate vehicle detection information. The versatility of the product enables users to apply a wide range of detection applications to optimize traffic flow throughout a transportation network. In addition to Vantage detection systems, Iteris offers a comprehensive portfolio of software-based sensor solutions to the traffic management industry. The Vantage detection system has been deployed by hundreds of agencies in North America, Asia, Latin America, Europe, and the Middle East.

About Iteris, Inc.

Iteris, Inc. is the market leader in providing software-based information solutions to the intelligent traffic management industry. The company?s decades of expertise in traffic management, along with superior services and patented products help measure and manage the performance of transportation networks. Iteris also provides traffic information to the traveling public, empowering them to make better trip choices. The firm is headquartered in Santa Ana, California with offices nationwide and in the Middle East. For more information, please call 1-888-329-4483 or visit www.iteris.com.

Important factors that may cause such a difference include, but are not limited to, the market acceptance of our technologies and the products that incorporate our technologies; the timing and successful completion of product qualification and the risks of non-qualification; market acceptance of our Vantage vehicle detection systems and the applications that incorporate these systems; budget constraints and changing governmental priorities; our ability to specify, develop, complete, introduce, market, and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product and service offerings from competitors and other competitive or governmental pressures; and the general economic, political, and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).