5 Ways Iteris Is Using Artificial Intelligence To Enhance Roadway Safety and Operations

At Iteris, we're not just discussing the potential of Artificial Intelligence (AI) — we're implementing it. Our advanced AI solutions are already enhancing the way roads are monitored, managed and made safer across the nation.

From pioneering intersection safety innovations to deploying sophisticated traffic volume analysis, discover the real-world applications of our AI technologies that are making a measurable difference today.

Explore five key areas where our cutting-edge solutions provide more than just theoretical benefits; they deliver tangible improvements in efficiency and safety for road systems nationwide.

#1 Enhancing Intersection Safety with Machine Learning

Iteris leads in intersection safety with key Machine Learning (ML) innovations. SmartCycle®, introduced in 2012, detects and tracks bicyclists, aiding traffic engineers in safety planning. Following this, PedTrax® was launched in 2016 to monitor pedestrians in crosswalks and count vulnerable road users, guiding safety enhancements. Recently, our Red-Light Running feature identifies and categorizes vehicles running red lights. The counts are binned into various time buckets to show traffic engineers where the most dangerous intersections might be. Additionally, Iteris has developed ML models that can predict intersection crash risks nationwide using data such as geometry, traffic volume, and driving behaviors, without the need for physical sensors. These models use several datasets including intersection geometry attributes, speeding level at intersection, traffic volume level and driving event data (hard braking/hard acceleration) to assess risk of crash at the intersection zone. Models have been trained using historical crash data from thousands of intersections. Learn more

#2 AI-Driven Traffic Volume Analysis for Enhanced Roadway Insights 

Iteris leverages advanced AI through its ClearData® technology to provide precise, up-to-the-minute traffic volume estimates across Ventura County, California. Covering all freeways and major arterials, our system delivers continuous 15-minute interval data snapshots, offering an unparalleled overview of traffic flow over the entire year. When integrated with other traffic metrics in ClearGuide®, this data becomes a powerful tool for calculating Vehicle Miles Travelled (VMT), Vehicle Hours of Delay (VHD) and User Delay Cost among other derived quantities for any corridor. This AI-driven approach ensures comprehensive spatial and temporal coverage, surpassing traditional methods in accuracy and reliability. Learn more

#3 Optimizing Traffic Incident Management with AI

Iteris transforms traffic management by deploying AI-driven telematics, processing 9 billion of GPS data points daily and integrating over 150 diverse sources. Our AI-enhanced data engine translates complex traffic incident descriptions into numerical formats using an Expert System with 70,000+ rules. To further refine accuracy and response times, Iteris incorporates advanced categorization and natural language processing techniques, overcoming the inherent limitations of traditional systems. This comprehensive approach significantly enhances the precision and efficiency of mapping incidents to event codes, demonstrating AI's critical role in optimizing traffic systems. Learn more

#4 AI Video Classification for Smarter Traffic Management

Iteris is pioneering the shift towards AI-driven smart mobility with our Vantage Apex® system, enhancing traffic detection and safety. Leveraging Convolutional Neural Networks, our AI technology mirrors human cognitive abilities in recognizing and classifying various road users, even in challenging visual conditions. This advancement not only boosts intersection efficiency and safety but also paves the way for seamless integration with connected and automated vehicles, marking a significant leap forward in intelligent traffic management solutions. Learn more

#5 AI-Enhanced Speeding Countermeasures

Iteris integrates advanced AI with ClearGuide powered by ClearData to deliver comprehensive speeding insights across all national roadways, widely utilized by various agencies. Our team of data scientists has developed AI models that leverage a combination of user input data, roadway geometry data, and insights from ClearGuide Safety to automatically generate tailored speeding countermeasure recommendations. This innovative approach ensures targeted and effective solutions for enhancing road safety and managing speeding behavior efficiently. Learn more

AI in Transportation White Paper

Interested in learning how AI is enabling the connected transportation network of the future? Check out our AI in Transportation white paper.